Artmatic nail enamel ingredients5/1/2023 Response of a lot of people who have been in this industry for a long "They're out there with a new attitude centering onĪdds Carson, "Because our face has changed dramatically the To a group that works directly for AM and is well versed in the beauty The company has revamped its sales force from a collection of brokers Line-editing analysis of its hundreds of SKUs the new lineup will be What we can do promotionally, and it's exploded," Lewis says.Īnd to make nonpromotional stock more compelling, AM is completing a "We started nurturing it, getting it out to trade shows and showing ![]() Through its full annual inventory for the brand in January alone. Promotions had been negligible, has driven up sales 400%. Which upgrades their value and boosts sales." Up on the tens of thousands of racks that we have around the country, We're bringing out new colors, shades and concepts, and those end Promotionally we're there with good products and exciting programs. Just gravitate to these displays and that's what keeps brands hotĪdds Lewis, "Promotions are important to get retailers excitedĪbout your products. With our prodigious manufacturing and distribution capacity. ![]() "We don't projectįashions, but we see what's going on and then take advantage of it "Now we'reįorward, progressive, zany, funky, fun and dead-onįashion-oriented," says Carson. In the old days the extent of promotions for Artmatic, Tropez andĮmerge was pretty much buy-one-get-one-free offers. "It's a controversialīuzz promotion," notes Carson. Still other promotions will emphasize botanical ingredients or tellĪM's nail treatment story. Promotion including body glitter for Halloween. Promotion of Artmatic chocolate colors and the Midnight Mischief harvest Hot new chocolate shades for Tropez this fall have signaled a newĭirection for the brands. The new strategy's most immediate consequence has been theĬreation of a host of promotions. Women feel good about themselves need not be outrageously priced. Teams are being guided by the new AM tag line, "Redefiningīeauty," suggesting that appealing, fashionable cosmetics that make Is targeted to the general market, as well as the Emerge dollar-storeīrand and another group focusing on the Tropez ethnic brand. There is now one team focusing on the flagship Artmatic brand, which Various marketing people with terrific backgrounds in the Teams to give total attention to the different brands. "The missing link was a marketing intelligence behind the Is now focusing on like a laser, is brand equity. ![]() The company two of the three criteria for success. Sees it, the built-in manufacturing and distribution capabilities gave The top-selling cosmetics line in 15% of all Wal-Mart Stores Inc.Īs AM executive vice president and chief operating officer Max Lewis Its new owner, Artmatic's distribution extended to every unit of The aggressive expansion has given AM a tremendous production andĭistribution infrastructure, including Artmatic'sĦ50,000-square-foot factory in Brooklyn, N.Y., a short hop fromĪM's midtown Manhattan offices. Teenagers and the Ultra Glaze ethnic line of R.H. Earlier AM bought the Sweet Georgia Brown brand for (the maker of top-selling hair relaxerĭark & Lovely) has already been significantly expanded byĪcquisition, most recently with Carson's pickup of Cutex nail and The portfolio of AMĪnd sister company Carson Inc. Makes everything except false eyelashes and pencils. 1 cosmetics company in the country in unit production, AM We have a lot to offer in stylesĪnd formulations, and we're backing them with creativeĪs the No. "When buyers want hot products andĬolors we'll be supplying them. "Watch us, but watch us now, because we've already changedĭramatically and we'll keep changing," says AM vice president Is keeping chain drug retailers in stock in the most current fashions in In-trend marketing and lightning-fast manufacturing and distribution, AM Of fashion and promotion to value-price beauty products. Operating under the corporate umbrella of AM Cosmetics Inc., ArtmaticĪnd sister lines Tropez and Emerge are bringing an unprecedented level Is emerging as a dynamic force in the mass beauty business. NEW YORK - There's a new cachet for an old name in the cosmeticsīacked by an infusion of capital from a new owner, the Artmatic brand
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |